About us

Kurv is more than a shapewear and activewear brand — it’s a self-love movement rooted in confidence, comfort, and celebrating every curve.

Born in South Africa and led by a women, Kurv was created for real bodies, real life, and real stories. Each piece is designed with purpose, to support you through every moment — from motherhood to meetings, workouts to wind-downs.

Our Mission

To help women feel empowered in their own skin — every single day.

We believe confidence is not a look — it's a mindset. Our mission is to create pieces that uplift, sculpt, and inspire women to own their shape, their story, and their power.

What Makes Kurv Different

Kurv is built by a women, for women — with thoughtful design, inclusive sizing, and curve-hugging fits that feel as good as they look. Every piece is made to move with you and empower you, every day.