About Us
Shapewear Solutions You Can Trust
Crafting Comfortable Shapewear Solutions You Can Trust
Rooted in South African
Expertise
For too long, women searching for shapewear in South Africa have been faced with limited size ranges, uncomfortable fabrics, and designs that prioritise ‘correcting flaws’ rather than celebrating natural curves. This market gap has left countless women feeling disappointed and misunderstood in their quest for body-enhancing garments.
The struggle to find well-fitting, supportive shapewear often leads to wasted money, time, and confidence
Poor-quality materials can leave marks, pinch at the waist, and restrict movement—ultimately chipping away at the very self-assurance they’re meant to bolster. When the options fail to recognise the diversity of women’s bodies, women are left feeling overlooked and undervalued.
Kurv emerged to redefine the shapewear experience. We approach design differently, placing every body type at the heart of our creative process. By combining premium-quality, breathable fabrics with expert tailoring and extensive fit testing, we’ve developed shapewear that honours individuality. Instead of constricting or hiding, our garments support and enhance, empowering women to embrace their bodies with pride and comfort.
ABOUT US
Who We Are
At Kurv, we’re more than just a team of designers and fabric specialists; we’re a collective of women, mothers, stylists, and body-positivity advocates who believe in the power of self-love. Founded in South Africa, our brand is shaped by the rich tapestry of local cultures, traditions, and feminine strength. From the cutting table to the customer’s doorstep, every step of our process is guided by empathy, precision, and a genuine passion for helping women feel seen, supported, and truly at ease in their own skin.
Our small, dedicated team invests time not only in perfecting designs but also in forging relationships with local suppliers, seamstresses, and fit testers. Their insights ensure our shapewear resonates with real women’s lives—from new mums easing back into their routines, to professionals looking for all-day comfort, and fashion-savvy individuals wanting to enhance their look without sacrificing mobility or breathability.
OUR VALUES
Mission and Vision
Our mission is to make body-enhancing shapewear accessible, inclusive, and uplifting. We aim to bring elegance, confidence, and comfort to every woman’s wardrobe.
Our vision extends beyond the garments themselves—we dream of a future where the language of fashion shifts from ‘fixing’ to ‘adorning’, from ‘hiding’ to ‘celebrating’.
By championing designs that adapt to diverse needs, we aspire to see women stand a little taller, smile a bit broader, and move more freely, knowing that their bodies are supported, not constrained.
Our Goals
01
Inclusive Sizing & Styles
Expand our range to offer even more sizes, styles, and colours, ensuring everyone finds a piece that truly complements their natural shape.
02
Local & Sustainable Growth
Deepen our commitment to South African craftsmanship by partnering with more local artisans and exploring eco-friendly, sustainable fabrics—so you can feel good about your purchase on every level.
03
Community Engagement
Increase our reach through workshops, social media support groups, and styling sessions, providing educational resources that empower women to make informed choices. Our aim is to serve thousands more customers nationwide, becoming the go-to destination for comfortable, confidence-boosting shapewear by the end of the coming year.
Ready to experience shapewear that celebrates who you are, rather than restricting who you can be?
Get in Touch — let us help you discover the perfect fit and feel for every stage of your life.
FAQs
Where do you source your materials, and how do you ensure quality?
We work closely with trusted local textile partners who share our commitment to quality and sustainability. Each garment is carefully inspected to ensure it meets our exacting standards of comfort, durability, and breathability.
How do you accommodate diverse body shapes and sizes?
We design each piece with input from a broad range of women, using detailed size charts and extensive fit testing. Our collections span from petite to plus-size and include specialised designs for postpartum support.
What if the shapewear I choose isn’t comfortable or doesn’t fit right?
Your comfort and satisfaction are paramount. We offer a flexible returns and exchange policy so you can find the piece that truly suits you. Our customer support team is always on hand to guide you through the process.
How does Kurv support body positivity?
We celebrate individuality and self-expression. Our branding, marketing, and product development all revolve around the belief that every body is beautiful. We strive to shift the narrative towards self-love, confidence, and inclusivity at every level.
Do you plan to expand beyond South Africa?
While our heart and heritage lie in South Africa, we hope to grow our reach in the future, sharing our commitment to inclusivity and comfort with women worldwide. Stay tuned as we develop more ways to connect with our global community.
